‘It’s never you, until it is’: Campaign targets ‘bulletproof’ farm safety attitudes – Riverine Herald

A confronting new WorkSafe campaign is highlighting that farm deaths and life-changing injuries can happen to anyone who doesn’t prioritise safety.The six-week advertising campaign features the key message — “It’s never you, until it is” — and aims to challenge a common mindset among farmers and agriculture workers that a serious incident won’t happen to them.
Emotional storytelling targets owner-operator farmers, their workers and families, to bring home the cost of not taking a safety-first approach.
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