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‘It’s about the emotion’: why Chanel hired a chateau for a catwalk show with no guests – The Guardian

The French fashion house took a team of 300 to a Loire castle for a blowout event this week, despite the pandemic preventing anyone from attending

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ChanelThe French fashion house took a team of 300 to a Loire castle for a blowout event this week, despite the pandemic preventing anyone from attending
How important is a catwalk show to a fashion house? Important enough, in the case of Chanel, to take a team of 300 including the actor Kristen Stewart, the photographer Juergen Teller and a small army of models to put on a show in one of the most magnificent chateaux in France, despite an audience capped at zero.
Chanel had hoped to welcome 200…

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