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IOOF to rebrand as Insignia Financial – The Australian Financial Review

The ASX-listed wealth manager unveiled the new corporate identity to staff on Thursday after forking out $3 million for a “strategic…

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A new logo combines the traditional green and interlocking circles of IOOF with the shape of the iconic MLC egg. Mr Mota will now take the new corporate identity, which has the backing of the IOOF board, to a shareholder vote at the annual general meeting…

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