Instagram launching in-app social shopping event – Inside Retail

Instagram Australia is launching a world-first in-app shopping event, InstaNight Shopping, in conjunction with the launch of its new Shop tab.
On December 3, major Australian retailers, household brands and small businesses around Australia will be able to share in-app deals with Instagram users in an effort to local brands following a difficult year for the retail industry.
The events of this year have changed the way we shop, and for many Australians the traditional shopping experience has evolved…

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