Technology
Instagram CEO says Apple has ‘an immense amount of power’ as app makers worry over impending iPhone software update – CNBC
Instagram CEO Adam Mosseri said the company will push back on a planned change to Apple’s iPhone operating system that would impact how advertisers track users. But, he said, “I don’t think we have much influence over Apple.”
Instagram CEO Adam Mosseri said the company will push back on a planned change to Apple’s iPhone operating system that would impact how it and other mobile advertisers track users. But, he said, “I don’t think we have much influence over Apple,” and pointed to the power Apple has as the sole gatekeeper for apps across about 1 billion of its devices in use today.
The change affecting Apple’s identifier for advertisers, or IDFA, was previously planned as a feature in iOS 14, the version of the i…
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