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Ikea to trial new layout that could signal end of well-trodden store route – The Guardian
Swedish furniture retailer wants customers to be ‘part of the furniture’ in a more immersive experience
The typical set route customers have taken through an Ikea store for decades, independently following arrows through mocked-up rooms that, even if hours later, eventually lead to the checkout, may soon be consigned to history.
The company has announced…
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