Business
Ikea to discontinue catalogue after 70 years – 7NEWS.com.au
The budget furniture giant made the decision as more and more shoppers move online.
Budget furniture giant Ikea has decided to discontinue its catalogue – one of the worlds biggest annual publications – as shoppers move online, it says.
The 70-year old publication reached a peak in 2016 when more than 200 million copies were distributed to households and Ikea stores in more than 50 markets.
Its very first edition, featuring the MK Wing Chair, totalled 285,000 copies and was distributed in southern Sweden, while the last one, from this year, has an edition of 40 million.
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