How witchcraft became a multi-billion dollar industry – The Conversation AU

Yoko Ono once noted: people respect wizards. But a witch, my god, we have to burn them.
Witches were maligned for centuries because of their perceived dark power and influence but could this fear have stemmed from their commercial success?
Witches have been savvy business women since the 13th century, when they flourished in the seaside towns of Scotland, England and Finland.
Today, witchy toys, crystals, and potion kits are big business and the craft has even cast its spell on some global brands….

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