Business
How Virgin Australia 2.0 plans to win back business travellers – Executive Traveller
The new Virgin Australia business class experience will seek to deliver greater value driven by a lower price point.
Virgin Australia is gearing up to re-engage Qantas in a battle for business travellers, but this time the challenger will do so on its own terms.
Gone is the approach which critics – and there were many – termed ‘Qantas Lite’.
Instead, the new Virgin will seek to define itself not against the yardstick of its foe but on what airline itself stands for: and that, says CEO Paul Scurrah, will centre on ‘value’.
It’s a welcome message for those who feared that Virgin Australia 2.0 would turn out t…
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