Science
How SpaceX, social media and the ‘worm’ helped NASA become cool again – CNBC
The future of NASA and American space explorationwas recently up in the air. Now, the space agency and its brand are as hot as ever. How did NASA become cool again?
NASA is having a moment.
The U.S. space agency teamed with Elon Musk’s SpaceX in May to launch its first manned rocket from American soil in nearly a decade. And adorning that rocket was NASA’s iconic “worm” logo, a throwback look that NASA announced a month earlier it was bringing out of retirement, causing space fans across the country to collectively geek out.
The worm added a touch of 1980s nostalgia to the launch with SpaceX that already had NASA followers buzzing about the future of Ame…
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