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How ‘Demon Slayer’ came to be Japan’s biggest box-office hit of all time – The Japan Times

The anime film beat out former record holder “Spirited Away,” due in part to fortuitous timing and word-of-mouth popularity.

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Demon Slayer: Kimetsu no Yaiba the Movie Mugen Train, the anime film that became the biggest entertainment event of the year in Japan, has now become the biggest-ever box-office hit in Japanese film history.
The film officially attained this milestone with an announcement by distributor Aniplex today that its total earnings had reached ¥32.47 billion, beating the former all-time record holder, Hayao Miyazakis Spirited Away, which made ¥30.8 billion in 2001 and an additional ¥880 million this year…

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