How data is changing our lives

Data is a strategic asset that has made an indelible impact on the way we do business, so much so that cost-per-click, average revenue per user, and terabytes of data have all become routine turns of phrase in even the smallest organisations.

These days, customer acquisition and retention largely depends on businesses anticipating their customers’ needs so well that they can win their hearts and minds with ease – and data analytics allows this to take place at the deepest level. The…