Sport
How Cricket Australia’s $1bn TV mirage has cost the game dear – The Guardian
Seven’s threat to pull out of the much-touted deal exposes its weaknesses as many games risk being consigned to pay-TV this summer
In April 2018, Cricket Australia announced a new television rights deal worth $1.18bn. Chief executive James Sutherland sealed the final negotiations that had been conducted by his head of broadcasting and commercial, Ben Amarfio. Given that it was a couple of weeks since the ball-tampering scandal that enveloped the mens Test team, the deal was presented as a triumph for the sport. It was to be a new era, with the rights leaving the Nine Network for the first time since the 1970s, moving to Fox…
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