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‘How could you discontinue that?’: When Gen Z tussles with beauty’s old guard – Sydney Morning Herald

More and more, consumers have the power to bring back their ‘holy grail’ makeup and skincare products thanks to a new cohort of unapologetic shoppers.

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Thats an understatement.
Barely a week goes by now, it seems, without beauty and fragrance lovers wringing their hands, online, over a favourite product thats been taken off the market, using the sort of language more commonly seen in a cinematic tearjerker from the 1950s starring Sophia Loren.
I felt a drop in my stomach and numbness spread from the inside of my elbow to my fingertips, one woman wrote in the online magazine, Stylist, in March, about her beloved Maybelline lipstick, in the sha…

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