Sport
Host with most? Australia in prime-time zone for 2027 World Cup – Sydney Morning Herald
The wild success of last year’s World Cup could be Australia’s biggest asset in trying to bring the tournament here for a third time in 2027.
“Coming to Australia puts us back on the Asian time zone and re-nourishes the importance of markets like Japan and other Asian markets that were created, in broadcast terms, during the 2019 World Cup,” Gosper said.
“You’ve got to look it in terms of what it could do for Australia but also what that time zone could do to build on what was created in 2019. That’s attractive for people evaluating this World Cup bid in Australia.
“We’ll have to see where broadcast values sit at the moment, they’re…
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