General
H&M recycles old garments into new clothes via Looop program
Swedish fashion retailer H&M will transform unwanted garments into new clothes in Sweden using a new recycling system called ‘Looop’.
Unveiled this week in a store in Stockholm, the container-sized machine can recycle old textiles into new clothes.
Looop was created by the non-profit organisation, H&M Foundation, with its research partner The Hong Kong Research Institute of Textiles and Apparel and Hong Kong-based yarn spinner Novetex Textiles.
“We are constantly exploring new technology and innovations to help transform the fashion industry as we are working to reduce the dependency on virgin resources,” said Pascal Brun, head of sustainability at H&M. “Getting customers on board is key to [achieving]…
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