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His transgender daughter couldn’t find comfortable swimwear, so he launched a swimsuit line – 7NEWS.com.au

At 3 years old, Ruby loved her mother’s high heels and the drama of Disney princesses — interests her dad, Jamie Alexander, called “gender-creative.”

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Ruby Alexander just wanted to go to the beach.
As a transgender 11-year-old, she struggled to find comfortable, well-fitting bikini bottoms.
So, her dad made them.
That was two years ago. And since then, RUBIES — the clothing brand the dad-daughter duo in Toronto created — has shipped over 500 pairs to transgender girls around the world.
The bikini bottoms incorporate compression spandex and mesh to provide a compact fit, so that transgender girls can feel comfortable doing the same activities…

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