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Hinge CEO Justin McLeod Answers 20 Questions About Exactly What to Put on Your Dating Profile – menshealth.com

“The worst-performing photos that we see are gym selfies.”

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When Justin McLeod launched the dating app Hinge in 2012—the same year Tinder was founded—there was still a stigma around meeting partners online. It seemed dangerous, or it meant you were desperate. But as more young people got onboard with swiping for love, that stigma gradually dissipated; now, Hinge and its peers are as embedded in the fabric of modern love as pulling a Netflix and chill.
Of course, as of 2020, dating apps weren’t just ubiquitous—they were the only way to meet new partners,…

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