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‘He’s an opportunist’: will Pete Evans survive on the fringe if he loses the mainstream? – The Guardian

Widespread disendorsement after the former TV chef posted a neo-Nazi symbol on Instagram won’t necessarily doom his brand

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Ten days ago Pete Evans let his 279,000 Instagram followers in on what he called an amazing opportunity.
Buy oils and build a beautiful business, a post on his account read.
The post linked to Evanss website, where the man himself told fans about his enthusiasm for essential oils. He had oils for passion, cheer, peace, forgiveness and, his favourite, motivation.
But he wasnt just bragging about his oils. The former celebrity chef wanted to let his fans in on the secret too.
We want to teach you…

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