Technology
Here’s How Much Activision Blizzard Is Relying on “Call of Duty” – Motley Fool
With a third of revenue coming from “Call of Duty” last year, is Activision too dependent on this best-selling title?
Activision Blizzard(NASDAQ:ATVI) posted record financial results in 2020, largely thanks to millions of new players of its game franchise Call of Duty. The game producer reported in December that all titles within the Call of Duty franchise generated $3 billion in bookings over the prior 12 months, or 36% of Activision Blizzard’s total bookings for the year.
That’s quite a high percentage coming from a single franchise. While current engagement trends look very strong, investors must wonder if…
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