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Hello, Kevin. Want some good news on media diversity?

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As Kevin Rudd continues on his strange search for affection and respect through Twitter tantrums demanding media diversity by attacking some of the country’s major mastheads, we thought we could bring him some good news on the subject.

Mediaweek reports on a significant change to television watching during the year — an embrace of an Australian news alternative, not just Netflix binging.

Yes, Sky News has reported its best audience share of all time across its broadcast and digital platforms in 2020.

Mediaweek says the strong audience growth “was seen in across all key Dayparts:

  • All Day (2am – 2am) up a record +43%; reaching 4 million unique viewers
  • Morning (9am-12pm) up a record +73%; reaching 2 million unique…



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