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Heineken nabs Asahi’s Australian spin-off portfolio – The Australian Financial Review
Dutch brewer Heineken will beef up its Australian presence with the acquisition of a bunch of beer and cider brands being sold by Asahi.
Dutch brewer Heineken will beef up its Australian presence with the acquisition of a bunch of beer and cider brands being sold by Asahi.
Heineken, advised by Deutsche Bank, beat Coca-Cola Amatil to nab the portfolio, which was required to be sold as part of Asahi’s much larger deal to buy Carlton & United Breweries.
The deal is believed to be worth more than $200 million and include local rights to brands including beers Stella Artois and Becks and ciders Strongbow, Bonamys and Little Green.
Asahi’s…
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