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HBF pitches creative and media accounts, worth $20-30m in media spend – Mumbrella

HBF’s creative and media accounts are up for grabs in a pitch being run by Trinity P3.Mumbrella understands the not-for-profit health insurer’s media spend sits between $20m and $30m annually, currently spread across an agency roster that includes Cummins & P…

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HBFs creative and media accounts are up for grabs in a pitch being run by Trinity P3.
Mumbrella understands the not-for-profit health insurers media spend sits between $20m and $30m annually, currently spread across an agency roster that includes Cummins & Partners, Leo Burnett, CHE Proximity, OMD, and Resolution.
HBFs head of marketing, Louise Ardagh, confirmed the pitch, saying it is a confidential process and we are well progressed down the path. But the brand has nothing further…

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