Entertainment
Haute couture goes for an MTV-style makeover – The Guardian
Chanel and Valentino enlist artists from music and film as couture adapts to Covid by going digital
The ultimate luxury for 2021? A joyful family party. That is what we want more than anything else this season, according to Chanels Virginie Viard.
Since luxury fashion is ultimately about what is aspirational and with blockbuster catwalk shows being off the cards for the foreseeable Viard put up a marquee, strung fairy lights between rose arbours, scattered petals on the floor and staged her spring haute couture collection as a family reunion.
I knew we couldnt organise a big show so I came up…
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