Haagen-Dazs finds the perfect way to hide ice cream in Trojan Peas – Mumbrella

For parents that have always struggled to hide their evening treats from the kids, Haagen-Dazs now has the answer in an empty bag of peas to hide your tub inside.
The Trojan Peas come in response to the brands insight that 41% of Australians hide their treats so they arent stolen by family members or housemates.
The initiative, from Thinkerbell, has kicked off a social media campaign in which influencers and Australian personalities show off how they are able to keep their ice cream a secret.
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