Business
Haagen-Dazs finds the perfect way to hide ice cream in Trojan Peas – Mumbrella
For parents that have always struggled to hide their evening treats from the kids, Haagen-Dazs now has the answer in an empty bag of peas to hide your tub insid…
For parents that have always struggled to hide their evening treats from the kids, Haagen-Dazs now has the answer in an empty bag of peas to hide your tub inside.
The Trojan Peas come in response to the brands insight that 41% of Australians hide their treats so they arent stolen by family members or housemates.
The initiative, from Thinkerbell, has kicked off a social media campaign in which influencers and Australian personalities show off how they are able to keep their ice cream a secret.
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