Technology
GroupM’s global forecast reports advertising weathered the storm – Mediaweek
• Better than expected than its June forecast of an 11.9% decline for 2020
Despite the grim realities of a global economy that will be the worst since the Great Depression, advertising weathered the storm relatively well and will end up at declining by only 5.8% on an underlying basis (excluding-U.S. political advertising), according to Groups adspend forecast.
This is a much better expectation than its June forecast of an 11.9% decline for 2020, but still a sharp fall from 2019s 8.7% growth rate. Based on the resiliency of digital advertising through the pandemic, GroupM…
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