Great Barrier Reef Foundation, Donor Republic’s copycat plastics campaign quietly cancelled

‘I Refuse to Single Use’, the copycat campaign backed by the Great Barrier Reef Foundation that simply mimicked the decade-old internationally successful Plastic Free July, has been cancelled, just a week after it was launched.

On Wednesday Michael West Media reported that the Great Barrier Reef Foundation had thrown its weight behind I Refuse to Single Use, set up by Donor Republic, which describes itself as an “innovative full-service fundraising and marketing agency”.

Participants in I Refuse to Single Use were asked to set a minimum fundraising target of $99, payable to the Great Barrier Reef Foundation.

On Thursday, the day after our story appeared, the Great Barrier Reef Foundation sent out an email explaining that…