Technology
Google’s new experiment is Shoploop, a mobile video shopping platform – The Hindu
Google claims that the shopping experience on Shoploop is more interactive than buying on other e-commerce sites where one can just scroll through images, titles and descriptions.
Google is testing a video shopping platform, Shoploop, to help consumers spot a product, get expert reviews and buy, all in a single platform.
Consumers switching between different apps and websites while making a purchase triggered this new idea of interactive shopping. For example, users may find a product on Instagram, jump to YouTube to see a demo or tutorial, and then move to an e-commerce site to complete the purchase.
This was the original insight for a new experiment, said Lax Poojary,…
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