Google’s Fitbit acquisition is official – TechCrunch

Following regulatory scrutiny on both sides of the pond, Google this morning announced that it has completed its acquisition of wearables pioneer Fitbit. Googles use of the vast amount of user health data has long been the key sticking point of regulatory concern of the deal. After all, targeted advertising continues to be at the heart of much of what the tech giant does.
As such, its unsurprising that both Google and Fitbit are looking to address concerns in their respective statements on the acquisition….

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