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Google will make it harder to track Android users across apps (updated) – Yahoo News Australia

Google is adding privacy protections to Android that will make it harder for advertisers to track you across apps.

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Rumors of Google developing an anti-tracking feature for Android appear to have been well-founded. The Financial Times has learned that Google is notifying developers of new protections for Android users who opt out of sharing the device-specific Advertising ID that lets companies track users across apps. If developers try to access the ID of someone who declined tracking, they’ll get a “string of zeros” rather than useful info.
You can already curb ad tracking and reset your Advertising ID, but…

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