Google Trends shows value-seeking Aussies keep searching for Kmart, Bunnings – PerthNow

Kmart continues to be a favourite among Aussies searching retailers online, new data shows, as chasing value stays front of mind.
Macquarie researched Google Trends and found the Wesfarmers-owned budget department store maintained leadership in digital interest, followed by Woolworths-owned Big W.
On the hardware front, Wesfarmers is also winning, with Bunnings the clear standout along with Metcash-owned Mitre 10.
Wesfarmers has seen favourable momentum in Bunnings and Kmart for online search activity…

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