Google to stop using Apple tool to track iPhone users – iTnews

Google’s iPhone apps such as Maps and YouTube will stop using a tool from Apple that allows them to personalise ads, avoiding a new Apple warning that informs users their browsing is being tracked.
The announcement in a Wednesday blog post by Google comes shortly before Apple is expected to start enforcing new tracking transparency rules.
Apple for years has supplied apps with a unique identifier, known as IDFA, to help them link the same user across multiple programs.
The code can be essential…

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