Technology
Google suggests trust tokens as part of ending support of third-party cookies – Tech Xplore
Google has announced that as part of its effort to provide users with more ad transparency, it will begin testing the idea of using “trust tokens” which, unlike cookies, will allow website owners to authenticate users to advertisers without giving up their id…
Google has announced that as part of its effort to provide users with more ad transparency, it will begin testing the idea of using “trust tokens” which, unlike cookies, will allow website owners to authenticate users to advertisers without giving up their identities. The effort is part of its Privacy Sandbox initiative launched in response to user complaints about advertisers and unknown agents tracking their actions on the internet.
When you go to a website and create a login, software run by…
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