Technology
Google sits astride Australian smart speaker market: Telsyte – ZDNet
Smart speakers are seen as a gateway for other IoT devices to make their way into the home, as all those free Google speakers went somewhere.
Google is able to claim 61% of the Australian smart speaker market, analyst firm Telsyte said in a survey with 1,070 respondents.
Telsyte said Google had a majority share of the 2.6 million households with a market speaker, followed by Amazon with 17% of the market, Apple with 4%, and other brands collectively accounting for 18% of the market.
The survey said smart speakers were a gateway to other Internet of Things devices. Of the homes with a smart speaker, one-third have two or more.
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