Google reveals its ‘privacy-first’ online advertising overhaul – Which-50

Google has shared more details on how it plans to replace third party cookies, proposing to group internet users of common interests together, keep explicit browsing history offline, and use a trusted server to store ads.
The plan is somewhere between Googles previous pervasive user tracking across the internet and the increasing trend to block it altogether, such as with Apple and Firefox.
For advertisers and publishers, Google claims its alternative would lead to an at most five per cent drop…

Click here to view the original article.