Google reveal planned changes to Ad Tech Policy – Lexology

Google have announced an overhaul of their Ad Tech policy, revealing plans to remove third-party cookies from Chrome browsers, meaning that adverts will no longer be able to be targeted on users’ browsing history.
The changes, which will have come into effect by next year, will make tracking across multiple websites unfeasible, with Google also confirming that it will not replace third-party cookies with similar cross-site tracking technology. The tech giant are instead proposing plans to group…

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