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Google promises it won’t build alternative identifiers once cookies are gone – AdNews
Google has been working on its alternative solution called FLoC which will be ready for public testing this year.
Google says it wont be building alternative identifiers to track users around the web once third-party cookies have been phased out.
Instead, the company has committed to using its alternative solution called FloC which anonymises users.
Last year, Google Chrome committed to removing support for third-party cookies which help track users as they move around the web for targeted advertising.
In a blog post, Google ruled out joining companies in the ad tech industry who plan to replace third-party…
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