Technology
Google offers Chrome users more choice over controversial new targeted ads system – TechRadar
The new toggle is embedded inside an experimental set of privacy features
The latest bleeding edge Canary build of Googles Chrome web browser
has added an option to disable the controversial Federated Learning of Cohorts (FLoC
) feature.
Google touts FLoC as a better replacement for tracking cookies. Instead of tracking individual users, Google argues that by grouping users based on their interests and demographics, derived from their browsing history, FLoC will help deliver advertisements without using privacy-invading third-party cookies.
The feature is currently…
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