Google might be about to kill off website cookies for good – TechRadar

Warning messages that a site uses cookies could soon be a thing of the past as new test results show that Google’s technology to replace cookie-based ad targeting can be just as effective.
Cookies have long since been used as a way to collect third-party data indirectly from users based on the websites they visit online. This data is then bought and sold to marketers and advertisers through online data exchanges.
Google isn’t the only tech giant looking to phase out cookies as Apple and Mozilla…

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