Technology
Google is testing the ability to shop directly from YouTube videos – Engadget
Your favorite creators could become informercial hosts.
It’s easy to imagine scenarios in which this feature would work in an on-brand way, such as cooking creators linking to kitchen accessories, gamers hawking components from their PC build videos and, of course, unboxing channels hyping up the products they show off. Creators have been able to sell merchandise through a shopping hub on their channel for the last couple of years, and this latest experiment looks like another way for them (and YouTube) to generate revenue.
Reports have swirled for quite…
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