Technology
Google is testing its alternative to cookies for tracking web browsing – XDA Developers
Google has announced it’s starting to test an “origin trial” with a new piece of web technology called Federated Learning of Cohorts (FLoC).
Google has announced its starting to test an origin trial with a new piece of web technology called Federated Learning of Cohorts (FLoC). The announcement comes on the heels of Google saying it will phase out third-party cookies and the use of user-agent strings.
The introduction of FloC arrives amidst a reckoning for the open web. Browser makers and users have pushed back against third-party cookies, which can follow people around the web and serve targeted advertising. Googles solution takes a…
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