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Google is changing the way ad tracking works – Marketplace

No more following you all over the web to see what you’re into and hitting you with ads everywhere you go.

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Google is getting rid of third-party cookies in its Chrome browser next year and will stop selling ads based on your browsing history. No more tracking you all over the web to see what you’re into and targeting you with ads everywhere you are. 
The company also said in a blog post Wednesday that it won’t replace cookies with some other personal tracking technology. Google is moving to a privacy first ad-targeting strategy in which your online profile will be grouped anonymously with others like…

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