Google commits to removing identifiers from Chrome – for good – Mumbrella

Google has announced that it will not build an alternate identifier system to track individuals as they browse across the web once third-party cookies are phased out. It added that it would also not use them in other Google products.
The news comes after search and social media companies face growing backlash from governments and individuals about privacy and data usage.
The tech company previously announced that its browser Google Chrome will limit insecure cross-site tracking, by treating cookies…

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