Technology
Google announces plan to tackle privacy issues in online advertising – The Guardian
Company attempts to chart middle ground between Apple’s privacy-first approach and the needs of advertisers
Google has announced a plan to tackle privacy issues in online advertising, as the company attempts to chart a middle ground between Apples privacy-first approach and the needs of advertisers including itself.
Google will use AI to bundle an individual user with similar visitors in an attempt to convince users that they dont need to block all tracking on the internet to preserve their privacy. It will also use a trusted server to store adverts without needing to connect to hundreds of providers…
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