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Google Announces New Search Updates, Including Improved Contextual Matches and Subtopics – Social Media Today
Google has announced a raft of new search updates, including song identification, the ability to highlight specific passages of text, and subtopic matches.

Google has announced a range of new updates for search, which provide varying levels of functionality for brands, and are worth noting within your SEO approach.
The main focus, of course, is on helping people find the information they need, so they’re not specifically aligned with brand queries. But some of them will be search considerations – here’s a look at each new element and what it could mean for marketers.
Spelling your query right will help provide you with more accurate search result…
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