Technology
Gmail Is Adding Brand Logos to Make Emails More Trustworthy – PCMag AU
Google kicks off a pilot for the BIMI standard in Gmail, which requires brands increase their email security in return for having their logo displayed.
(Image: Google)
Anything online services can do to increase trust and security should be viewed as a positive, and Gmail’s latest security enhancement doesn’t get much more basic: it adds brand logos to emails.
It may sound simple, but in order for a brand to have their logo approved for use in Gmail requires a number of enhanced security measures be taken first. As Google explains on its Cloud blog, Gmail is adding support for the Brand Indicators for Message Identification (BIMI) standard, …
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