Gary Goodman’s Creative Picks: Risky Business – AList

While it could be a rough sprint to the end of 2020, one thing is for certain: we’re almost there! 
This week I wanted to focus on brands that are taking chances. As you’ll see if you keep reading, I mean that in the broadest sense of the word. Knowing how hard it is to get clients to push outside their safe zones, I’m always in awe of companies committed to taking that risk and trying something a little different. If it works, then you get noticed in a big way.
Land Rover – “Unstoppable”
I have…

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