Business
Futurecraft Strung Is adidas’ Game-Changing Upper Technology – Highsnobiety
adidas finds this technology so game-changing they wanted to share the news before anyone could even get their hands on a pair. More details here.
Earlier this month, adidas gave select members of the media an exclusive preview of its latest revolutionary technology, Futurecraft Strung. The technology, as the name suggests, pertains to the upper construction of sneakers in laymans terms, consider it the upper equivalent of adidas 4D tooling.
Futurecraft Strungs benefits include its weight, precision fit, and that it offers adidas a more sustainable way of producing performance running shoes. Strung, in its essence, is a new way to create…
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