Technology
‘Fumble’ ad shows off the durability of iPhone’s Ceramic Shield – Cult of Mac
Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble.
Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12.
Apple could easily fill a 30-second ad talking about how this specially engineered glass is heat-treated so as to develop nano crystals similar to the ones found in ceramics, which are embedded into the glass matrix of the display. It could talk about the difference between hardness and toughness, and give percentage…
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