FromSoftware’s ‘Elden Ring’ Marketing Is Pure Genius – Forbes

Elden Ring
Credit: FromSoftware
Theres an old adage that goes something like this: You want what you cant have. The more something is withheld, the more we try to get hold of it. Some might call this playing hard to get.
Conversely, when something is too freely given we often take it for granted or find ourselves growing bored or uninterested, its glimmer quickly fading.
Too inundated with what we thought we wanted, we turn to greener pastures. The grass, as they say, is always greener on the other…

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